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Food & skincare
A jar of food, a skincare bottle and a folded ingredient label on a cream surface

Know what's actually safe during pregnancy.

Whatsinit checks food and skincare labels against hormone-active and higher-caution ingredients — flagged instantly, in plain language.

Step one

What should we watch for?

PhthalatesParabensFormaldehyde releasers

Pre-checks 3 items · +5 more with Premium

No account needed. Everything is saved on this device until you sign in.

Or build your own list

How it works

Three steps, every time

  1. 1Set your listStart from a preset or tick individual concerns. Add your own keywords any time.
  2. 2Scan the productPoint at a barcode for packaged food, or photograph the label for anything else.
  3. 3Read only your flagsNo universal score. Just what you asked us to watch for, in plain language.
What we cover32 concerns

Food & drink

17 concerns

Additives, sweeteners, dyes, curing salts, refined oils, gluten, and residues.

Cosmetics & skincare

15 concerns

Fragrance, sulfates, parabens, phthalates, filters, silicones, and microplastics.

Barcode lookupPhoto label readingCustom keywordsWorks signed out

Whatsinit is an ingredient reader, not medical advice.